After studying the books for sale at my employer's booth for a bit, a woman said to me, "Why don't you have any good books?"

To which I, reasonably, replied, "We do--all of these books are good." For emphasis, I accompanied my confident statement with a sweeping gesture that encompassed the dozens of books on offer in front of me; we had, after all, only brought good books.

"No," said the woman, emphatically. "I mean good books--ones that are written by Sports Illustrated!"

To which I had no response.